Summary

Our workforce in America is no longer based upon individual cities, states, or even the country. It is fair to say that every “American” company is experiencing globalization in one way or another. From the resources and tools they might use, to the people they may hire; in today’s world, diversity is a prevalent entity throughout the workforce. In order to recognize the importance of diversity within the media, in their book, “Diversity in U.S. Mass Media,” Catherine Luther, Carolyn Lepre, and Naeemah Clark state: “With globalization and the advancement of communication technology, more individuals have the opportunity to encounter individuals from other races or ethnic backgrounds either firsthand or through a mediated source such as the mass media.” This is a key part of media to point out because even though previous media generations may have been selective when it came to the races that were represented in their arsenal, due to our flattening world, it is important to recognize all of the differences in ethnicity and race that our world has to offer.

We have made progress in this country, we are on the right path, but then again if America wants to “keep up,” they really have no choice but to be accepting and complete when it comes to including the different races within media and advertising. The foods we eat, the toys we play with, the tools we use; globalization impacts all of these areas. In his book, “Globalization and Media,” Jack Lule suggests that globalization and media go hand in hand. To demonstrate how the two topics work with cohesively with one another, Lule indicates, “…a perfectly good definition of globalization is anytime anyone does anything anywhere across the borders. And a perfectly good definition of media is anything people use to communicate.” He then goes on to say that because people and human action are emphasized, these two work connectively.  Businesses recognize that Americans may be white, black, brown, or yellow, but there money is all green.