In their book, “Diversity in U.S. Mass Media,” Catherine
Luther, Carolyn Lepre, and Naeemah Clark discuss the various diversities that
make up mass media, but particularly focus in on ethnicity within media
representations. The main emphasis that this book is attempting to portray is
the fact that there are many consistencies in media demonstrations of minority
groups in the United States. In order to exemplify the fact that diversity in
media is consistent and real, the authors state: "With globalization and the advancement of communication technology, more
individuals have the opportunity to encounter individuals from other races or
ethnic backgrounds either firsthand or through a mediated source such as the
mass media.” This is a key part of media to point out because even though
previous media generations may have been selective when it came to the races
that were represented in their arsenal, due to our flattening world, it is
important to recognize all of the differences in ethnicity and race that our
world has to offer.
http://books.google.com/books?hl=en&lr=&id=FSmtEP2qmKgC&oi=fnd&pg=PT14&dq=diversity+in+u.s.+mass+media+luther&ots=UmNNCvSvVM&sig=icMALU0_H4RnSQY54SOLo8eiNWo#v=onepage&q=diversity%20in%20u.s.%20mass%20media%20luther&f=false
http://books.google.com/books?hl=en&lr=&id=FSmtEP2qmKgC&oi=fnd&pg=PT14&dq=diversity+in+u.s.+mass+media+luther&ots=UmNNCvSvVM&sig=icMALU0_H4RnSQY54SOLo8eiNWo#v=onepage&q=diversity%20in%20u.s.%20mass%20media%20luther&f=false
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