In her article, “Soap, Sex, and Cigarettes: A Cultural
History of American Advertising,” Juliann Sivulka recognizes that advertising
is a major business, particularly in the United States. In her article, she
shows the cultural trends of advertising and how there have been major changes
that have occurred over the years. In order to get her point across, she shows
the history and evolvement of advertising over the years. Because “Soap, Sex,
and Cigarettes” is an informative book dealing with advertising it is targeting
students who are interested in the marketing world as well as people who are
currently in the marketing side of the work force.
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